The Isle of Capri senior management team is comprised of respected industry veterans with a proven history of delivering strong results by executing against the fundamentals. As the gaming industry copes with the first overall declining market in many decades, Isle has not allowed the difficult economic environment to distract us from our stated goal of strengthening our balance sheet and building a stronger operating company. In fact, we are more focused than ever on the core competencies which have defined the success of the Isle team:

• Financial Discipline
• Database Management and Segmentation
• Margin Improvement
• Improving the Guest Experience
• Leveraging Human Capital

Despite a recession that has resulted in declining revenues over the last fiscal year, these core competencies have enabled us to significantly control costs while improving our operations. In an industry that has a high fixed to variable cost ratio, we have been able to lower payroll expense by over 4%, and marketing and promotional expenditures by over 7% while improving guest satisfaction as evidenced by the impact of our proprietary programs. Our See. Say. Smile. scores and WAVE research results objectively prove that each of our properties has shown improvement in creating the types of experiences that our customers desire.

Our See. Say. Smile. scores and WAVE research results objectively prove that each of our properties has shown improvement in creating the types of experiences that our customers desire.